Tracking plan
A focused analytics & reporting foundation built around your highest-priority requirement.
DIGI UNIFIED / Digital Marketing
Turn activity into decisions.
Tracking, dashboards and reporting that make digital performance easier to understand and act on. Our approach is shaped around decision dashboard, not a recycled service template.
Tracking planConversion measurementCampaign attribution
WHAT'S INCLUDEDEverything needed for a stronger
Everything needed for a stronger
decision dashboard.
This scope is specific to Analytics & Reporting. We select the right pieces based on your current setup and business goal.
GA4/event setup
Planned specifically for decision dashboard so the experience fits the way people actually use it.
Conversion measurement
Implemented with practical detail, responsive behaviour and clear ownership.
Executive dashboards
Structured to reduce friction and make the next action easier to understand.
Campaign attribution
Measurement and visibility are considered so your team can see what is working.
Monthly insight views
Documentation and handover keep the solution maintainable after delivery.
ANALYTICS & REPORTING PROCESSFrom requirement to
From requirement to
working outcome.
The workflow below is tailored to this service, with review points before important decisions are locked in.
Define business questions
We start with your current decision dashboard, users, constraints and the outcome that matters most.
Audit data sources
We turn the requirement into a clear scope, flow and priority list before production.
Implement tracking
We create the core analytics & reporting experience in reviewable stages rather than one large reveal.
Build dashboards
We test real scenarios, edge cases, responsiveness and the details that affect day-to-day use.
Review & refine
We launch with handover, measurement and a practical roadmap for the next improvement.
ENGAGEMENT OPTIONSStart at the scope
Start at the scope
that fits right now.
Transparent starting prices for planning. Final pricing is confirmed after we understand scope, integrations, content, timeline and support requirements.
Tracking Foundation
STARTING AT₹7,999
For a focused analytics & reporting requirement with a defined outcome.
- Tracking plan
- GA4/event setup
- Defined scope
- Launch handover
Insight Dashboard
STARTING AT₹14,999
For businesses that need broader scope, deeper planning and more connected execution.
- Tracking plan
- GA4/event setup
- Conversion measurement
- Executive dashboards
- Campaign attribution
Reporting Partner
STARTING AT₹24,999
For teams that want ongoing decision dashboard improvements after the first release.
- Executive dashboards
- Campaign attribution
- Monthly insight views
- Priority monthly roadmap
WHY THIS APPROACH
Analytics & Reporting should solve a specific business problem, not simply add another digital asset.
Tracking plan. Planned around the most important use case first.
Conversion measurement. Built in reviewable stages so quality is visible throughout delivery.
Campaign attribution. We consider how success will be observed, not only how the final screen looks.
Monthly insight views. Your team receives a solution that can be understood and maintained after handover.
PLAN YOUR ANALYTICS & REPORTING
Tell us what needs to work better.
Share your current setup, the problem you are trying to solve and the result you want. We will use that context to recommend the right scope.
FAQ / ANALYTICS & REPORTINGQuestions specific to
Questions specific to
decision dashboard.
Answers to the questions businesses commonly ask before starting this type of project.
Yes. We shape analytics & reporting around your actual users, workflow and business constraints rather than forcing a generic template.
Yes. During discovery we review your current stack and identify the safest way to connect or improve it without unnecessary rebuilding.
Yes. We can structure the first release so future features, content or integrations can be added in planned stages.
Pricing is based on scope, complexity, integrations, content and support. After a short discovery call, we provide a defined quotation with deliverables and milestones.
We usually begin with your business goal, current setup, target users, examples you like and any technical or brand constraints. If some of these are unclear, discovery is used to define them.
Yes. When useful, we can connect this work with design, development, marketing or custom application requirements so responsibilities and handoffs stay clear.
We provide the agreed handover and can continue with maintenance, optimisation or the next planned phase. Ongoing support is optional and quoted separately unless included in your package.